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Tag Archives: Book

Notes from the Tail End of a Whirlwind Book Tour

I’m writing this at 11:15 p.m. in a hotel room in Dallas, in a bed that is not my own. I meant to be asleep 15 minutes ago, and then I realized that—even though I’d written this on my planner 3 days this week!—I forgot to write today’s post. It’s …

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One Important Way You Can Help Your Book Publicist

As your book’s publication date approaches, it’s natural to turn to the pros involved in its promotion — your in-house publicist, the independent PR firm you’ve hired, or both — and ask: “What can I do to help?” After all, there is so much to do! And participating in the …

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Attempting to Control the Outcome of Book PR or Marketing Can Backfire (and Usually Does)

When your book launches, you naturally have a vision of where you’d like it to go and what you’d like to see happen. Reviews, interviews, readers, sales… Maybe fame and fortune! (Truth be told, many of us do harbor this dream deep down inside.)  Yet, whether this vision is clear …

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Book Promotion: What’s Hot, What’s Not

Flickr Creative Commons: Thad Zajowicz These days there are so many ways of promoting a book—yet also so many chances of that book not being noticed at all in the flood of promotion that washes over people daily. So as an author, what do you do? In this post I’m …

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Book Business: A Bookseller Interview

Flickr Creative Commons: Second-Half Travels The book business is divided between two divergent yet synergistic entities: art and commerce. As authors, our stories are imaginatively composed, subjectively appreciated, and diversely interpreted. These qualities don’t particularly abide by Wall Street rules, but to make writing a vocation, the work cannot exist …

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A Selection of Pictures from the Book California Crazy Edited by Taschen

Big donut drive-ins, owl-shaped ice cream parlors and giant boot shaped cafes … just a few of the novelty highway eateries once found in the United States’ South West, and now documented in California Crazy American Pop Architecture published by Taschen. This wacky style of roadside architecture became synonymous with the West …

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Dealing With Book Promotion Fatigue

image by Guillaume Joly Writers get tired. The process of writing, of editing, of writing some more, of editing some more, of searching for representation, of reworking the book yet again, of waiting so long to see your words in print that you forget you even wrote some of them, …

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Have a Tough-to-Describe Book? One Approach

Please welcome author Abby Fabiaschi to WU today! Abby’s debut, I Liked My Life, releases in paperback this week. It has earned a starred Booklist review (“Warm and hopeful, this marvelous debut stands next to novels from Catherine McKenzie and Carolyn Parkhurst”), was named one of PopSugar’s best books (“A heartbreaking …

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The Art and Craft of the Book Proposal

So–the publisher or agent you’ve written to has responded favorably to your query letter, and now asks to see a book proposal. Attention spans aren’t long at the submissions coalface and if you miss your moment, it may not come again. It’s important that your proposal is not only ready …

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