Home / Tag Archives: Book

Tag Archives: Book

About a Book (Panicking and Pitches)

Photo by Victor Bezrukov This happens more often than I’d like to admit: I’m sitting around with friends or acquaintances or random strangers, and the fact that I’m a writer comes up. (I never noticed before just how often people say, “What do you do for living?” until I started …

Read More »

The Art of the Book Event: 9 Tips

It was nearing 8:00 PM on a New York City summer evening and a group of friends and colleagues had gathered at a popular book event to hear a much beloved author read from her latest. We were hugging, kissing and smiling despite the 90-degree weather. We were excited for …

Read More »

Planning Your Own Book Launch

Your book is coming out soon and you want to mark its entry into the world. You don’t want it to just slide out unnoticed amongst the serried ranks of ‘New Releases’ in the bookshops. You want it properly launched. But your publisher isn’t keen to do a launch. Too …

Read More »

Will We Read On? Or Put Down The Book? Sometimes It’s The Little Things

Photo Credit: Simon Brass There is not a writer in all the land who can write to please everyone. We simply cannot please everyone. Never-ever-ever! However, as readers we can sometimes unrealistically expect some sort of perfection—and if we are a writer and/or editor reading, perhaps we are a bit …

Read More »

The Book Contract ‘Red Line’

Recently, I presented a research paper at a publishing conference which was themed around the experience of negotiating, and signing, book contracts. The paper, based on a series of interviews with Australian-based authors, publishers and agents, looked at all kinds of questions around book contracts. One of the questions which …

Read More »

Notes from the Tail End of a Whirlwind Book Tour

I’m writing this at 11:15 p.m. in a hotel room in Dallas, in a bed that is not my own. I meant to be asleep 15 minutes ago, and then I realized that—even though I’d written this on my planner 3 days this week!—I forgot to write today’s post. It’s …

Read More »

One Important Way You Can Help Your Book Publicist

As your book’s publication date approaches, it’s natural to turn to the pros involved in its promotion — your in-house publicist, the independent PR firm you’ve hired, or both — and ask: “What can I do to help?” After all, there is so much to do! And participating in the …

Read More »

Attempting to Control the Outcome of Book PR or Marketing Can Backfire (and Usually Does)

When your book launches, you naturally have a vision of where you’d like it to go and what you’d like to see happen. Reviews, interviews, readers, sales… Maybe fame and fortune! (Truth be told, many of us do harbor this dream deep down inside.)  Yet, whether this vision is clear …

Read More »

Book Promotion: What’s Hot, What’s Not

Flickr Creative Commons: Thad Zajowicz These days there are so many ways of promoting a book—yet also so many chances of that book not being noticed at all in the flood of promotion that washes over people daily. So as an author, what do you do? In this post I’m …

Read More »