Recent Posts

Wayfair follows Amazon with its own made-up holiday: Way Day

Amazon started Prime Day. Alibaba capitalized on Singles Day. Now another e-commerce company is hoping for success with an invented shopping holiday. Online furniture seller Wayfair is calling April 25 Way Day and will offer discounts that it says are comparable to its Black Friday deals. Those kind of days …

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S.Pellegrino ‘Journey Of Water’: Matias Perdomo Dinner

S.Pellegrino has teamed up with revered Italian architect Giulio Cappellini for a Design Special Edition celebrating the Journey of Water. Cappelini, who is well known for his mentoring abilities, helping to bring through the next generation of international design talent, has personally selected designers to create three limited edition S.Pellegrino …

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The Art and Craft of the Book Proposal

So–the publisher or agent you’ve written to has responded favorably to your query letter, and now asks to see a book proposal. Attention spans aren’t long at the submissions coalface and if you miss your moment, it may not come again. It’s important that your proposal is not only ready …

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Building a World in a Hurry

This morning we’re looking at another effective opening.  Like last month’s example, the first scene isn’t simply dramatic but introduces a likable character (named November) finding a moment of peace in an otherwise miserable life. But even more, it introduces readers quite effectively to an alternate metaphysics.  Note how the …

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How to Choose the Perfect Chef’s Knife

Choosing the best chef’s knife for you is so much more than, well, just choosing a knife. There are so many things to consider: comfort, durability, material – the list goes on.  Which is why we think this video from Epicurious is so straight up useful. In it, Will Griffin …

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